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EmailBuilding on Market 2.0’s momentous success, Second Life upped the ante in collaborating toward a more circular Philippine IMC industry. Helmed anew by our Philippines team, PMG Asia Pacific’s sophomore Innovation Day for our key Philippines clients combined powerful storytelling through PMG's first-ever short film; eye-opening discussions on the facets of the Extended Producers Responsibility (EPR) law; and sustainable innovation via our interactive product exhibit.
Through our bold leadership, PMG clients emerged not only as champions of the circular economy but as architects of a greener future.
Highlights
100%
film viewer satisfaction
As per post-film viewing surveys, “The Circle of Second Life” successfully increased event attendees’ understanding of the print, POSM and promo product industry’s crucial role in achieving a more circular economy.
The half-hour film’s powerful storytelling resonated with viewers, fueling meaningful conversations among our clients and vendors on how we can lead the charge together for real change.
226
key industry stakeholders
Our annual innovation expo united business leaders and decision makers in meaningful dialogue that would drive sustainability-driven industry partnerships between the local public and private sectors.
In the panel, we discussed the importance of EPR law compliance, which holds enterprises responsible for end-of-life product management and creates market demand for greener products.
With a Pledge Ceremony, we all reinforced our shared commitment to promoting sustainable practices as we advance mutual goals for a circular economy.
40%
increase in
client attendance
For 2023, 49 stakeholders from six major PMG Philippines client brands, and 102 vendors and upcyclers joined us in exploring 354 featured ‘second life executions,’ presented by 21 booth exhibitors.
As it was the year before, participants enjoyed sticker tagging the exhibit items and QR code scanning our digital catalogue for more innovative materials and products.
