Atmosphere '23
Asia Pacific and Japan

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Trusted for our expertise in localising global events, PMG Asia Pacific successfully brought Atmosphere ‘23 — HPE Aruba Networking’s annual global networking conference — to APJ partners and customers with a high-octane three-day immersion in the latest HPE network technologies amid Nusa Dua’s luxurious serenity. 

From creative ideation to skilful execution, we seamlessly aligned HPE’s vision with the networking needs and cultural nuances of their APJ market — delivering tailored content, meaningful interactions and impactful experiences that strengthened HPE’s relationship with the APJ networking industry.

Highlights
1,135
attendees from
14 countries
Providing audience acquisition support, we increased this year’s attendance to 69.65%. Streamlining the entire journey for over a thousand people, we ensured everyone’s utmost comfort and convenience with comprehensive travel and event support. 

We welcomed guests with a sophisticated bonfire beach party, immersing them in the “Culture of Bali” with fire dances and traditional drum performances, among others. At Appreciation Night, Arubans celebrated with a fun beach BBQ, live music, magic and fireworks amid immersive dining at themed zones.
9,333
Tech Playground visits
A key highlight of ATM ‘23 APJ, we designed the Tech Playground to creatively reflect and effectively engage Arubans in interactive demos of innovative business solutions across the event’s three key pillars: Connect & Protect, Automate and Adapt. 

With a customised event navigation app that also bridged onsite booth visits with interactive app games, we enhanced audience engagement with seamlessly integrated offline and online experiences.
8
years of ‘networking’ impact – and counting
On top of the main conference, we managed diverse ancillary programs that deepened connections within the HPE ecosystem — from workshops and networking sessions to an exciting leisure getaway for HPE’s Top 30 Dash to the Line Program achievers.

To date, PMG continues to support events and IMC initiatives for the leading provider of networking infrastructure and services in APJ.